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 User Description: - Quick tip, is that you can get really obsessed over bad quality links. And we have people come to Exposure Ninja with their hair on fire screaming, - Help. "Help me, "I've got all these bad links. "What can I possibly do?" (tape rewinding) What's up, people. Tim from Exposure Ninja here. And in this article we're gonna be looking at bad backlinks. (evil laugh) (digital chiming) What is a bad backlink? And what do you need to do about it? First is to give a bit of context, backlinks are an incredibly important part of SEO. Whilst things like content are extremely important, backlinks are still one of the main ways that Google understands and measures authority of any given website. So in order to rank prominently for competitive searches, you usually need some nice, juicy backlinks pointing at your website. But not all backlinks are friendly. No, The Best Backlink Building Service are just pure evil. And historically bad backlinks have been responsible for dragging websites down in rankings. In fact, I remember one of my very first clients when I started Exposure Ninja was a business that had just been completely decimated by a Google ranking algorithm update as a result of bad links that they had built. So bad backlinks, various points in SEO history have been very, very bad news. So many of these bad links are created by websites automatically that just scrape and post content. Some are created by nefarious competitors. Is nefarious a word? I think that's the word, trying to damage your ranking by building links on junky, crappy websites in order to get you penalised. This is known as negative SEO. Now negative SEO is rife in some markets. We have a client in a very competitive space and their website is constantly being pummelling by bad links from competitors, trying to damage their rankings. Now, it's not doing too much damage and we're on the case, we're submitting disavow files, which will come to in just a second. But Google's ranking algorithms over the years have become more sophisticated and more able to distinguish bad links from good links. So really, usually, the risk of a bad link actually hurting your ranking is much lower because Google's now simply ignoring those links. Previously, before Google was able to distinguish, oftentimes, you would get a manual penalty, where someone from Google's web spam team would have a look at your links and say, "Oh, there's been some naughty stuff going on here," and stick a big old penalty on you, which would strip you down in ranking. And then Google brought out something called the disavow file. And with the disavow file, you could upload a list of all the links that you want to Google to ignore into Google Search Console or Webmaster Tools, as it was then known. And Google said, "Yeah, we'll probably ignore these." Now some cynical people, the cynic, thought that the whole disavow file was a bit of a joke and designed by Google to really teach it's machine learning algorithm what a low quality website was, because all these diligent website owners went out there and compiled their disavow files of all the spammy websites that they didn't want links from, submit to them to the disavow file. And then Google said, "Yeah, we may or may not use this." And then obviously, it was teaching the machine learning algorithm what low quality websites look like with all of this data so that the algorithm can learn to ignore these links in future. Those cynics, (laughs) what a wacky theory? Nevertheless, it's still a good idea to take a look every so often at your link profile to see if there are any low quality links in there. And then do what you can to remove them, either by contacting the website owners and asking them to remove them, which is a little bit like contacting the busiest person on earth who doesn't care about the thing that you're asking them to do, and asking them to do something time consuming with absolutely no upside for them. Either, there's a pretty low success rate. Now, keep in mind that most of these websites was started by someone a very long time ago. They make no money for them whatsoever, And the links were put there by a spammy robot. This person then has to go in and manually find your link and remove it without any form of compensation whatsoever. So generally asking people to remove spammy links has a pretty low success rate. So your next option is to submit a disavow file, which we'll talk about in a minute. But first of all, let's have a look and see what constitutes a spammy link. Now, at Exposure Ninja, we use a range of different tools to identify what a spammy link might be. We use things like Majestic, SEMrush, which you can get a free trial of at thankyouninjas.com, and also Moz's Link Explorer, as well as Google's own Search Console, which will show some of the links that are pointing into your site. So it's a good idea to use a whole range of different tools to get a full picture of the links coming into your website. What I'm gonna do now is we're just gonna head over to Link Explorer, and we're gonna do a little bit of spam hunting. Now you gotta be careful when you're spam hunting, because sometimes the spaminus can splash on to you and cause blindness or evil. I'm just gonna dawn my spam proof glasses. There we go. And you'll notice that I've double glassed here to give myself extra protection from that evillest of spammy links. So we're just gonna head over to Link Explorer, and we're just gonna stick in any old website. So here, I'm just looking at the Google's own website. Let's see if they've got any spammy links, if they've been doing anything naughty. So what we're just gonna do is just gonna click on the Spam Score. Now, the Spam Score is a pretty kind of crude metric, by most as many of their metrics are. Oh, did I say that? But what it's designed to do is give a bit of an indication about how low quality their sites are that are linking in. So we can see here all of the low quality links that are linking into Google and some of them are your classic old favourites like, xn--b1amdcwmchejv8i.xn--p1.ai, which I know is everyone's favourite website. So let's just have a look at this bad boy and see what sort of thing is happening here. So this doesn't exactly look like the best website in the world. In fact, the website is dead, because the domain has expired. So a lot of these kind of low end links will be that type of thing, because these websites are no longer viable because they serve absolutely no purpose, now that this sort of low quality link building is dead. But down here, you can see a whole bunch of different websites with slightly strange domains, things like 949837.com. Now in 2010, we would have said, "That is a great backlink," but in 2019, that is just a pile of junk that doesn't really serve any purpose at all. And you'll see that a lot of these sites they appear to look legitimate, but actually, there's kind of no purpose for them. And you've got to ask yourself, who is this website designed for? And what is it all about? Is it actually used by real people or is it just complete rubbish? And usually, if you have like an eight digit number as your domain name, then it's total rubbish. Some of them don't have the greatest load times either. So what we'll often do is we'll compile a full list of all of this sort of rubbish link, and we'll put it in a big old spreadsheet, and that will form the basis of our disavow file. Now when it comes to submitting a disavow file, honestly, the best thing to do is Google disavow file. And then there's two things that you wanna have a look at. The first one is a support article on google.com, where they teach you how to submit the disavow file. So here you've got the kind of structure of a disavow file. So it's basically domain, colon, and then the domain of the website that you wanna disavow. You wanna put that all into a big old TXT file, and then head back to Google and go to the disavow Google thing. And here inside the Search Console, you'll be able to choose the website that you want to disavow links for, and then click on that big old disavow links button and then it'll allow you to upload your disavow file and then it'll tell you how many URLs you have in that disavow file and when it's being processed. Final quick tip is that you can get really obsessed over bad quality links. And we have people come to Exposure Ninja with their hair on fire screaming, - Help. "Help me, "I've got all these bad links, what can I possibly do?" 99% of the time, there is absolutely no issue and what they'd be much better off doing is focusing on creating amazing content on their site and getting some good quality links instead. If you've got like 5% of your links are junk, I wouldn't, honestly I wouldn't even worry about it. If 100% of your links are total rubbish and the number is increasing every day, then you probably wanna submit a disavow file or look into what's happening. But for the vast majority of people, this stuff just isn't an issue. Every website picks up junk links. It doesn't mean that you're being negative SEO'd or attacked. And if your website has lost loads of ranking, the likelihood is is not because of bad links these days. So, I hope you found this article on bad links useful. I hope you can sleep a little easier at night knowing that you're probably not the brunt of a brutal negative SEO attack. But if you feel like you are and you want some help, then you can request a free marketing review. And even if you're not feeling like you're being pounded by your competitors to a brutal negative SEO campaign, you just want some help improving your ranking, then request a free SEO and website review from the ninjas here at Exposure Ninja by gonna www.exposureninja.com, clicking that big old free review button. One of the team will take a look at your website, your rankings and even your links as well, and they'll give you recommendations for the things to focus on over the next six to 12 months in a article format. It's completely free and it is so amazing. So I encourage you to do that if you haven't already. Don't forget to like and subscribe the article and you can also check out the Exposure Ninja Digital Marketing Podcast, where I interview some of the brightest digital marketing minds in the world, and we go behind the scenes of the world's most successful digital marketing campaigns. Until the next article, keep disavowing, my humble friends.

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